CREATIVE BRIEF

An exceptional design starts with an exceptional brief

Information
Client name *
 Lead Form #
Contact
 Follow-up By
Designation
 Date
Tel no *
 Follow-up Date (1)
Fax no
 Follow-up Date (2)
E-mail*
 Follow-up Date (3)
Deadline
  (To be scheduled internally before committing a date to the client)

Division (tick box)
Exhibitions Promotional Displays POS Custom Other For Sale For Hire

Turnkey Budget
 Creative Budget

Event and venue

Event Name
 Venue, Location
Date
 Height Restrictions
Floor Plan
 Event Manual

Initial presentation requirement:
Line drawing (Sketches) Rendered drawing Working drawing Costing Other (please specify)



Stand Configuration
New Design / Art Work     Catalogue Item (Ref #:)
Dimensions
 Side open
Attach floor plan for stands of 3 metres deep or more
Location and hall number
 Height restrictions
Orientation (Any preference based on competitor locations, main flow, main Entrance for example?)


Stand Requirements

Note: Describe each of the requirements, if applicable and use the questions in italics as prompts.

Reception (type and use)
Meeting area (type and use): How many people need to be accommodated in each?
Computer stations/workstations: Laptops or PCs? How many needs to be accommodated? Is an Internet connection
required? What is the screen size of the computer?
Audio-visual: Projector or Plasma? What type of projector? What is the screen size of the Plasma (42", 48", 60")?
Does any supplementary equipment need to be accommodated (DVD, Screens,etc)?
Storage space (counters or store rooms): Purpose & what will be stored (boxes, brochures etc.)?
Hospitality or refreshment area: Is a pantry room or counter required?
What special activities or features of the stand need to be given particular attention? Are there any gimmicks to be
considered, for example?
Is it one time use or several usages? (For clients with special requirements i.e. travelling, several exhibitions)
What are the mandatory design considerations? (Corporate image, corporate colours or a look/colour to avoid, for
example) if any available identity guidelines?


Product Presentation
Is Big Exhibitions handling the graphics artwork requirement? Yes    No
Product display: (Include product dimensions, even approximations whenever possible) if any available brochures?
Live Presenter
Others or special features: (interactiveboards, screens, lights or gobos for example)


Key information
What is the client's brand or company character?
What key information is provided about the client?
What is the client's tagline or company maxim?
Does this need to be highlighted in the project?
What is the main target of participating in this exhibition? (Awareness, Brand recognition, increase sales, etc?)
Who is the client's target audience?
Describe the tone and manner this project demands? (For example, closed plan vs open plan, inviting vs exclusive,
casual vs formal, Futuristicvs conservative, flashy vs low-key, corporate vs classic)
Does the client have any design ideas or plan concepts?
Are there any booths or exhibition stands that are particularly inspirational?
What would need to happen for the client to consider the exhibition a success?
This space is for supplementary information or client ideas